Empathy, clarity, immediacy - the ingredients of communication that persuades. Know your audience. Learn what matters most. Then the conversation can begin. 

From Auckland, New Zealand, I began my career as a feature writer for the country's leading adventure magazine, Wilderness. Since, I've been an editor and copywriter at an advertising agency in the Austrian Alps, working with brands like Red Bull, Suunto, Leica, Boa, Salewa, and more. Between 2016 and 2023, on a permalance basis, I worked as Suunto's content editor. I interviewed elite athletes, coaches, and scientists to create inspiring brand content. From 2021 to 2023 I was employeed by Internetstores as a content editor and tasked with preparing brand magazine and SEO blog content. 

In my personal life, I'm a father of two children, a passionate yoga practitioner, hiker, cyclist, and surfer. I believe in healthy living and an active life in the outdoors. 

My areas of expertise: 

  • SEO-driven content 
  • Listicles and know-how content
  • Advertising and sales copy 
  • Social and newsletter copy
  • Press releases
  • Content ideation
  • Managing an editorial calendar

Send me a message on the contact page for more info.